Are you struggling to get customers to do shopping at your store? It can be really very frustrating if people visit your store and check out items but do not end up making a purchase. Then, you really need to introspect what is exactly going wrong with your business.
- Well, the fact is, a shop fails to impress the customer if its marketing and sales only talk about the features instead of telling them how it is going to benefit them. Say for example, if you have a shoe store and you keep explaining to the customer that a particular pair is made of great material and sole is of high end quality, it will hardly make an impact on him. Instead, if you say here are the most comfortable shoes for standing, then it will instantly grab his attention because of the benefit that it promises to offer. Thus, it is essential for you to understand the difference between benefits and features and stick to explaining the benefits to the customers.
- Do not use vague adjectives and adverbs to express benefits. Customers tend to ignore such things. Rather find specific and concrete benefits which are more convincing.
- Convey your message in plain language. If you explain your customer about a product in very simple yet strong words, then he will be able to remember it for a longer duration.
- Try to avoid using overly technical terminologies which will make customer more confused about a product and he will hesitate to buy it. Also, do not confuse customers with too many advantages of a product because one can hold not more than three to four thoughts at a time.
Do not forget to tell the customer about anything unique that your products have because that might just work for you and can convince the customer.